Quảng cáo sai sự thật, nữ MC nổi tiếng bị phạt 20 tỷ đồng

Nữ MC nổi tiếng của Đài Loan đã phải chịu phạt số tiền không nhỏ vì quảng cáo của mình.

Theo thông tin được đăng tải trên Tân Hoa Xã ngày 10/3, Tiểu S (Từ Hy Đệ), em gái của nữ diễn viên nổi tiếng Từ Hy Viên vừa vướng vào vụ đền bù quảng cáo của một nhãn hàng nổi tiếng.

2-nu-mc-xinh-dep-bi-phat-hon-20-ty-dong-vi-quang-cao-sai-su-that1-1426120720007-14-7-317-600-crop-1426121677030

Tiểu S là đại diện của một nhãn hiệu kem đánh răng và ngay sau quảng cáo về sản phẩm này được ra mắt thì lập tức bị Cục Công thương “sờ gáy”.

Nguyên nhân chính là do Tiểu S đã quảng cáo sai sự thật.

Theo đại diện của Cục Công thương thì trong quảng cáo Tiểu S có nói: “Một ngày đánh răng thôi, răng đã trắng lên trông thấy”.

Thông tin được Tiểu S cung cấp trong đoạn quảng cáo là sai sự thật. Qua thử nghiệm, Cục Công thương cho biết kem đánh răng mà Tiểu S quảng cáo không hề có tác dụng kỳ diệu như cô nói.

Điều này đã vi phạm điều luật tính xác thực trong Luật Quảng cáo của Trung Quốc.

Chính vì thế, công ty quảng cáo và Tiểu S đã phải nhận quyết định phạt từ Cục Công thương Thượng Hải.

Số tiền mà Tiểu S và công ty quảng cáo phải nộp phạt là khoảng 6,03 triệu NDT (khoảng 20,6 tỷ đồng).

Tiểu S được biết đến như là MC số 1 của Đài Loan với khả năng dẫn chương trình vui nhộn, dí dỏm. Tuy là MC hàng đầu Đài Loan, nhưng cô từng bị chỉ trích gay gắt vì những hành động phản cảm như văng tục, hôn đồng tính,…

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